As I sit her with Spirit this morning and I being guided to share some insights and guidance for those of you who may be in business and the importance of identifying what people refer to as your "target market" to help you step things up, expand, grow and attract in the clients or customers who are aligned with your dreams, visions and values.
One of the keys to the success of any business is being able to easily identify both your ‘deal breaker’ clients as well as your ‘ideal clients’ to ensure your time, energy and resources together with marketing and communication strategies used within the business are directed and targeted to the people you are wanting to attract into your business. By taking the time to identify the characteristics of those individuals (clients or customers) who you do not want to work with or attract into your business ‘deal breakers’ and those who you do want to work with and attract (‘ideal clients’), you ensure you are aligning with and able to connect, be of service and support those who have a need for the services or products your business provides. This is essentially, what identifying your target market is all about, who do you want to attract in and invest your time, energy and resources on and who do you not want to waste time, energy and resources with.
Take a minute to consider your business and the following common 'deal-breaker clients' which have been identified by businesses and whether you have had experiences with clients or customers with these characteristics:
Freebie clients: These individuals require higher maintenance, are more demanding of your time, energy and resources, focused on how they can get information, services, programs, products and results for FREE, are not long-term clients as they lack loyalty and will easily switch to other businesses if they can get something for free.
Bargain hunter clients: These individuals also require higher maintenance, are wanting access to your time, energy and resources for a bargain, are interest in getting information, services, programs, products and results for the lowest price possible, focused on getting the cheapest deals possible, want to negotiate with you on everything, are also not long-term clients, lack loyalty and will easily switch to other businesses if they can save money, rather than focusing on quality or value for money.
Lack of integrity: These individuals may not be consciously aware or present, unable or unwilling to be open and honest with themselves and those around them, do not follow through, tell lies or untruths to get what they want, need and desire, are not able to take responsibility for their own words, thoughts, feelings and actions as well as experiences and will not be aligned with the values, goals and intentions of your business.
Scarcity/lack mindset: These individuals have a lack, negative and fear based mindset and can be toxic to your business as they block and repel your ideal clients from working with you and can have an impact (be contagious) on others who are already connecting with your business
Abusive working relationship: These individuals are extremely toxic to your business and will often abuse your time, energy and resources, continually overstepping professional boundaries wanting to see the relationship as a friendship rather than a professional working relationship and are often not aligned with your business model
If you think of your business as an energy, if you are allowing and/or choosing to be of service, work with and open your doors to too many of the above types of individuals, you are blocking your business from attracting in those individuals who are aligned with your business values and goals and who you do want to work with - essentially holding yourself and your business back.
Once you know who you do not want to attract in or work with, you are able to clearly identify your ‘ideal clients’ who are the key to success in your business. The following might help you to start thinking about who your ‘ideal’ clients are and where you need to target your marketing and communication to attract them into your business:
Value Seekers: These individuals are focused on how they can get quality information, services, programs, products and successful results at a reasonable price and will actively be willing to invest in and see the value in what you are offering and providing as well as respect both your time, energy and resources as well as their own.
Result Seekers: These individuals are focused on achieving the results they desire and are looking for information, services, programs and products from experts or the best in the field with achieving the necessary results more important than all other concerns
To be able to step things up, expand, grow and attract in the clients or customers who are aligned with your dreams, visions and values for your business, you MUST be able to clearly identify both your ‘deal breaker’ clients as well as your ‘ideal clients’. The more ‘deal breaker’ clients you have in your business, the more you will repel your ‘ideal clients’ from connecting with you, so you must review the clients you have within your business on a regular basis to ensure your time, energy and resources are being directed towards individuals who will be loyal to your business, value, respect and get results from the services and programs you offer.
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