As I sit here with Spirit this morning, I feel drawn to share with those of you who are managing and working within your own businesses, whether from home, online or a commercial space insights and guidance to help you identify your ideal or dream client so you are able to attract more of those into your business moving forward.
So how do you work our who your ideal client is? Well, let's start with identifying the less than ideal clients that you may have attracted to your business in the past or maybe you are still attracting them now, because I can tell you, having worked within my own business now for about 10 years now I have certainly had my share of less than ideal clients. What did they look like, sound like or feel like for me? You may identify these clients through the following characteristics or behaviours:
high maintenance and demanding
focused on how they can get results for FREE
price shoppers who try to haggle, negotiate or want discounts
payment plans or special conditions
want low cost and high value
unwilling to commit to changing situations or experiences in their lives
not able to take responsibility for their own words, thoughts, feelings and actions
complain and are unappreciative
not consciously aware or present
unable or unwilling to be open and honest with themselves and those around them
tell lies or untruths
not aligned with the business goals and intentions
Scarcity or victim mindset
toxic, negative or fear based energy (thoughts, emotions or actions)
abusive of time, energy or resources provided
continually overstep professional boundaries
want to see the relationship as a friendship rather than a professional working relationship
If you currently have these type of clients within your business, then it is absolutely essential if you want to take what you do to the next level, grow, expand and thrive that you be willing to clean them out, let them go, fire them and make space for the type of clients that you want to work with. Your dream clients will not be attracted to your business if the energy within it is heavy, negative, scarcity or lack focused. So it is up to you to take responsibility for what type of energy you allow in your space (your business).
So, what might your ideal client look like, sound like and feel like for you? Take a few moments to reflect upon the clients that you absolutely love, enjoy and are passionate about working with.....got it? Start building a profile of your dream client, which may include some of the following characteristics or behaviours
actively see the value your business provides
focused on how they can get results for their investment
willing to invest in their personal, professional and/or spiritual growth
committed to changing situations or experiences in their lives
willing to take responsibility for own words, thoughts, feelings and actions
appreciative and grateful
consciously aware and present
willing and able to be open and honest with themselves and those around them
are honest and truthful
aligned with the business goals and intentions
abundance and worthiness mindset
grateful, positive and love based energy (thoughts, emotions or actions)
respect your time, energy and resources as well as theirs
consistently respect and honour professional boundaries and relationship
want the best in the field at what they do
These are the clients you want in your business and to let the Universe know you want to attract and work with. So, if you have more of the other....get focused, serious and aligned with where you want to go, not where you are currently. Clean out the old and make way for the new! The extra time, energy and effort you put into doing this will be extremely lucrative and the results will speak for themselves!
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